connect to community

Right Tree conceived the "NYC Family Strong" theme to unify all activities across the month. We worked with the project team to develop an organizing framework featuring the "pillars of prevention" (Community, Connection, Education, Enrichment, Stability, Safety, Spirit, Wellness), and engaged Van Gennep Design to create an inviting campaign identity. 

These strategies guided successful recruitment of city agencies and CBOs serving children and families to participate in the campaign's signature event, The Party for Prevention at St. Mary's Park in Mott Haven. This large-scale family-friendly event was a valuable information and resource-sharing hub for South Bronx families in an under-resourced community district with a 42% poverty rate.

Right Tree also ensured all related agency activities, communication, and promotional vehicles were fully integrated into the April campaign. This included supporting a companion social media effort that highlighted prevention tips for families, encouraged New Yorkers to get involved, and featured posts from child welfare professionals, city leaders, and advocates describing what makes their family strong.

• Developed an uplifting new campaign brand identity conveying the agency's year-round efforts to strengthen and support families. 

• Recruited and coordinated the participation of 80+ organizations for the "Party for Prevention"  -- the agency's largest and most diverse resource provider showcase offering to date.

• Mobilized committee members and community partners to distribute 10,000 postcards and posters throughout the South Bronx.

• Presented a polished, high-profile, outdoor event connecting thousands of people to essential preventive programs and family services.  

• Established new agency partnerships and improved internal capacity for future campaigns and hosted events.