Right Tree Consulting
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    • Home
    • About
      • How We Work
      • Leadership
    • Find Your Direction
    • Services
    • Results
      • Client Testimonials
      • Other Projects
      • National Campaigns
      • Connect to Community
    • Contact
Right Tree Consulting
  • Home
  • About
    • How We Work
    • Leadership
  • Find Your Direction
  • Services
  • Results
    • Client Testimonials
    • Other Projects
    • National Campaigns
    • Connect to Community
  • Contact

POSITION FOR SUCCESS

Thoughtful analysis and preparation are the keys to crafting more effective communication plans. Too often, organizations attempt to shortcut this vital step and jump directly into creative execution. In today’s competitive marketplace, having a flashy website, a glossy brochure, or even an impressive social media following is not enough. To make the most of marketing investments, it is essential to first properly position and package your story to make a clear and compelling case for support.

As such, Right Tree begins the planning process with a detailed situation analysis to understand your organization's best path forward.


  • PROGRAMS AND SERVICES
  • COMPETITION
  • MARKETS
  • TARGET AUDIENCES
  • BRAND IDENTITY


​We explore these areas through research, document review, planning retreats, and interactive discussions with your executive leadership team, board members, and key stakeholders. 

checklist for an EFFECTIVE APPEAL

Is it current, relevant, and thought-provoking?

Does it generate interest, promote understanding, or inspire compassion?

Does it spotlight the strengths, rewards, and benefits of taking action?

Will it motivate people to learn more and get involved?

​Right Tree specializes in forging emotional bonds between causes and key target audiences. We contextualize complex issues and develop umbrella themes that attract attention and improve message delivery. We know how to assess and lift barriers, raise awareness, connect with diverse populations, foster collaboration, and leverage organizational assets.

Find out more

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