POSITION FOR SUCCESS

Thoughtful analysis and preparation are the keys to crafting more effective communication plans. Too often, organizations attempt to shortcut this vital step and jump directly into creative execution. In today’s competitive marketplace, having a flashy website, a glossy brochure, or even an impressive social media following is not enough. To make the most of marketing investments, it is essential to first properly position and package your story to make a clear and compelling case for support.

As such, Right Tree begins the planning process with a detailed situation analysis to understand your organization's best path forward.

• PROGRAMS AND SERVICES
• COMPETITION
• MARKETS
• TARGET AUDIENCES
• BRAND IDENTITY

​We explore these areas through research, document review, planning retreats, and interactive discussions with your executive leadership team, board members, and key stakeholders.